Client: The Bead Shop

Commissioned to redesign The Bead Shop’s craft and carrier bags. The main objective was to breathe new life into the store’s visual presence on the high street while staying true to their image. The defining — but often overlooked — features of the outlet are the huge, custom-made oak tables with tiny compartments for each type of bead that dominate the store. The new design exploits this feature and draws on what The Bead Shop does best: beads.